I'm Fernanda Elisio, a UX Designer with 5+ years of experience in digital products, specializing in turning complex, data-heavy environments into clear, structured, decision-driven experiences.

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Over the last few years, I've worked in high-criticality, systemically complex domains — from aviation to People Tech and Analytics — designing products that support operational, strategic, and executive decision-making at organizational scale.

 

My background was built designing experiences for systems where clarity isn't just a usability concern — it's a condition for reducing risk, building trust, and accelerating decisions.

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Along the way, I've led end-to-end initiatives combining user research, information architecture, data analysis, usability testing, and product strategy — consistently translating large volumes of information into flows that are more comprehensible, predictable, and actionable.

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My current focus is on designing for complexity — especially where there's high data density, multiple stakeholders, and decisions with real business impact.

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I enjoy investigating how decisions actually happen inside organizations, identifying invisible friction in existing flows, and turning those discoveries into solutions that make sense for both end users and decision-makers.

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My core strengths include discovery in complex contexts, synthesis of ambiguous problems, qualitative research, product narrative structuring, and translating business needs into scalable experiences.